WHAT WE DO

MEDIA x SCIENCE sheds light on your online and offline media investments, showing you exactly what’s working and what’s not working. We’re taking media buying into the 21st century by giving you actionable data that you can use to optimize your campaigns and measure impact across all media channels.

FIND YOUR TARGET

Using the industry’s most advanced market research tools

TARGET YOUR AUDIENCE

With our proprietary data management platform and Market Conduit Technology

ENGAGE YOUR CUSTOMERS

With direction from our in-house creative strategy team

MEASURE YOUR IMPACT

Using our in-depth Multi-Attribution Platform

REPORT YOUR RESULTS

On interactive dashboards featuring 100% transparency

WE ARE MULTI-CHANNEL EXPERTS

They all come together on the MEDIA X SCIENCE platform.

MAGAZINE

RADIO

DIGITAL

MOBILE

PROGRAMMATIC

TV

DIRECT MAIL

social

SOCIAL

NEWSPAPER

OUT OF HOME

MAGAZINE
MAGAZINE

RADIO
RADIO

DIGITAL
DIGITAL

MOBILE
MOBILE

PROGRAMMATIC
PROGRAMMATIC


TV

DIRECT MAIL
DIRECT MAIL


SOCIAL


NEWSPAPER


OUT OF HOME

ABOUT US

We didn’t just stumble on the name MEDIA x SCIENCE. It’s our short way of telling you who we are and what we do.

Using the most advanced research and behavioral tools available for online AND offline media investments, we identify your future customers, create a multi-level, multi-media strategy to reach them, and execute with effective creative messaging from our in-house team of creatives. Once that’s in the bag, we measure your impact, report your results in a fully transparent format available 24/7, then test, learn, and refine. Ingenious. Or, as we like to call it, “The best bang for your buck.”

SERVICES

Our experienced team of media experts is ready to provide you with a full range of media services, from market research and creative strategy to campaign reporting. We’ll use our technology platform to design, manage, and optimize your campaign for you.

MEDIA RESEARCH

We use exclusive market research directories for campaign planning (many of which cost more than $10,000 for a license). That means that our campaigns benefit from insider data that’s out of reach for most companies. We feed this data into our proprietary technology to hone-in on any audience subset.

○ Market research
○ Media planning
○ Audience identification

MEDIA ACTIVATION

Once you’ve identified your audience, you need to find the right channels to reach them. We combine our media research with our Market Conduit Technology (MCT) to find the best media channels for your campaign. Our media activation expertise covers the full range of available channels, including programmatic (display, TV, social media, digital/mobile), Conventional/Specialty TV, radio, print, and out-of-home.

○ Channel selection
○ Media Buying
○ Ad execution

CREATIVE STRATEGY COLLABORATION

We love data. But we know that it can’t solve every problem. Creativity is important too. Let our creative strategy team scope out your campaign from ideation to implementation.

○ Copywriting / editing
○ Design / illustration
○ Design / illustration

DATA MANAGEMENT

Our custom-designed data management platform gives you access to actionable campaign data. We can slice and dice data to find the story that matters, classifying results by channel, goal/KPI, and audience segment.

○ Sorting campaign data
○ Tracking progress toward goals / KPIs
○ Managing audience segments

MEDIA ANALYTICS & OPTIMIZATION

The campaign data that we collect gives us an unprecedented level of insight into campaign performance and impact. We can pull campaign data from our data management platform to analyze brand engagement, ad performance, and user behavior, which is particularly useful for retargeting high quality leads.

○ Measure brand engagement
○ Analyze & optimize ad performance
○ Location-based targeting / re-targeting

REPORTING

Get accurate and meaningful data about your campaign. We’ll show you the true impact and ROI of each aspect of your campaign, with full attribution modeling for both online and offline media.

○ Campaign results/ ROI reporting
○ Accurate online / offline attribution
○ Customizable reports and dashboards

HOW WE DO IT

We combine the media industry’s most up-to-date and accurate sources of data with your real-time campaign data and plug them into our proprietary marketing technology platform. We’ve worked with some of the media industry’s best data scientists to develop technology to turn this data into actionable intelligence.

Here’s just a preview of what we can do:

○ Personalize your marketing approach with behavioral categorization
○ Access a pre-filtered programmatic inventory to find the best ROI
○ Target specific areas with geofencing and location-based targeting
○ Detect and block fraudulent activity
○ Re-target high-quality leads

○ Benchmark your campaign
○ Optimize with mid-course corrections
○ Attribute actions to desired outcomes
○ Measure ROI for online and offline campaigns

In short, we call our unique process MEDIA x SCIENCE because we’re applying an evidence based approach to planning and buying for every type of media. It’s a novel approach that reveals new and exciting opportunities daily.

PROGRAMMATIC

We leverage industry leading DSPs to ensure we’re delivering the campaign to your desired audience in a brand safe environment. We utilize premium inventory sources and several combinations of targeting tactics to create brand awareness and maximize reach to your target audience.

Using a combination of demographic and behavioral data from an array third party data providers, we use our expertise to effectively reach your target audience We compliment this targeting with strategically prospected content that is contextually relevant and has high user engagement. Our in-house digital experts optimize each campaign in real time to ensure we exceed performance requirements while finding opportunities for scale.

PREMIUM, BRAND SAFE INVENTORY

○ Market research
○ Media planning○ Eliminate bot traffic
○ Access to private marketplace deals (partner DealIDs—we can still leverage this as a component of our programmatic offering; it’s a good unique differentiator)

BIG DATA

○ Access to segments from all major 3rd party data providers

ANALYTICS

○ Real time optimizations across all devices
○ We leverage vertical specific historical datas

Ready to get started? Ask us for a free consultation.

We’ll show you how we can apply our technology and media industry expertise to your marketing challenge. Enter your contact information below and we’ll get back to you ASAP.

CONTACT US

Questions about MEDIA x SCIENCE? We’d love to answer them!

○ 11555 Heron Bay Blvd Suite 200, Coral Springs, FL 33321
○ 2706 Gateway Rd, Carlsbad, Ca. 92009
○ 340 King Street East, 2nd Floor, Toronto ON, Canada M5A 1K8
○ 85 Broad St 18th Floor New York, NY 10004
○ Phone: 858 366 4265
○ Email: info@mediaxscience.com